Kerala lottery: story from the ground

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The Kerala lottery enjoys immense popularity across the state, functioning as a well-organized and thriving industry. Throughout the year, different types of lotteries are launched, each tailored to appeal to various segments of the population. The system is deeply ingrained in Kerala's socio-economic fabric, with bumper prize schemes strategically timed to coincide with festivals, public holidays, and other major occasions, such as Onam, Christmas, Vishu, and New Year.

These special lotteries often come with attractive prizes, including cash rewards that can significantly impact the winners’ lives. The government-run system is not only a source of excitement and hope for participants but also a substantial revenue generator for the state. The proceeds are channeled into public welfare projects, infrastructure development, and social services, making it a win-win situation for both the organizers and society.

During my recent visit to the state, I observed, everywhere people are selling the tickets of the lottery, I tried to learned firsthand experience by talking with some people, I found this so popular amongst the working class, there were hope to win big prize, to transform their own life and the life of their loved ones.

I recently had a conversation with half a dozen working-class individuals about their experiences with lottery tickets. My first open-ended question to them was, "Do you buy lottery tickets?" The unanimous answer was yes. I then followed up with, "Have you ever won the first prize?" This time, all responded with a no. However, a few mentioned winning smaller, consolatory prizes, such as INR 2,000, INR 500, or INR 100.

Curious about their extended social circle, I asked, "Has anyone in your family or close friends ever won the first prize?" Again, the response was negative—none of their family members or close acquaintances had won the jackpot. Despite this, stories of big winners frequently appear in the media, both print and electronic, complete with details about their lives and the prize money they’ve won.

This discussion has piqued my interest further, and I plan to delve deeper into understanding the broader societal impacts of these lotteries on Kerala. It would be fascinating to explore how they influence aspirations, spending habits, and the economic lives of people in the state

Comments

  1. MAD8 December 2024 at 10:03

    Dear Tauqueer, this is a fascinating story. I had a similar experience in Odisha and when I was there in Sambalpur.The stalls put up to sale lottery tickets during Dussehra were constantly extending the result dates. It is worth enquiring - the common man, lottery industry and donation to political parties connection. Who is actually contributing to political party funding?

    ReplyDelete

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